January 20, 2021
He started out as a writer at Flint Central High School. From there he moved on to the Flint Journal covering sports, and then the automobile business. In 1972 he published a series of articles about a man the city had forgotten about: William C. “Billy” Durant. Durant, the founder of General Motors, Chevrolet, AC Spark Plug, Frigidaire, and the driving force and savior of Buick, Oldsmobile, and so many other companies was lost the sands of time, as incredible as that may seem. Unbelievably, he’s still misrepresented today by nearly every single person who writes about him. But don’t blame Larry. He got him right the first time, and every time since he went on to convert those fantastic articles in to an even better book, Billy Durant; Creator of General Motors.
Larry went on to lead the Buick Public Relations team and wrote The Buick; A Complete History, and the biography of David Buick, David Buick’s Marvelous Motor Car. He’s a compendium of knowledge about Durant, Buick, and Flint’s pivotal role in the establishment of the American auto industry. Fish and Larry go back a long way, both Central grads, and both devoted Durant addicts, it makes for a lively and in-depth conversation about an important topic.