Retired Sports Information Director, University of Michigan Athletic Department (...kind of...he flunked retirement)
July 10, 2019 (Segment Two)
With 36 years of experience as the Sports Information Director for the University of Michigan Athletic Department, he worked closely with Michigan’s legendary Coach Bo Schembechler (Bruce says he holds the all-time record for being fired by Bo and re-hired). He was there for the Jim Harbaugh and Anthony Carter era, and the Desmond Howard, and Charles Woodson Heisman Trophies, National Championships in hockey, football, and basketball, the ascension of a guy named Tom Brady, Derek Jeter’s near Wolverine career, Red Berenson, Steve Fisher, Gary Moeller, Lloyd Carr, Rich Rodriguez, Brady Hoke, and the return of Jim Harbaugh. Bruce oversaw several Final Fours, March Madness, including four National Runner Ups, and perhaps most famous of all - The Fab Five saga - right up to the return of another prodigal son…Juwan Howard.
Bruce was also a close confidant, consultant, and friend to a host of Flintstone Wolverines, including Wayman Britt, Rick Leach, Glen Rice, Eric Turner, Jimmy Abbott, Jon Runyan, Coach Fred Jackson, and Athletic Director Joe Roberson.
That’s a lot of names, teams, and events! Bruce was there for it all, and he has a unique and intimate perspective on the evolution of the college game, Michigan athletics, and our special Flint bond with the University of Michigan.
We’re proud to call Bruce a very special and important friend of Fish and the Flint Chronicles!